WooCommerce built around your business. Not a template with your logo on it.

We build WooCommerce stores around your products, your customers, and your operations. Custom payments, shipping rules, complex product types, B2B portals, and platform migrations. Built to fit how your business actually works.

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This is what we hear from store owners. Every week.

Our store is slow and we are losing customers because of it.

Page speed affects conversions and Google rankings. Bloated themes and plugin stacks compound over time until checkout becomes painful.

7% conversion drop per extra second of load time

We have too many plugins and they keep breaking each other.

One update, something breaks. Shipping stops calculating. Payments fail. Your developer is hard to reach. The store becomes something nobody wants to touch.

Our products are complex and WooCommerce defaults just do not cover it.

Variable products, configurators, bundles, custom fields, conditional pricing. The defaults get you 60% of the way. We take you the rest.

Our mobile experience is embarrassing.

Most shoppers are on mobile. If your store was built for desktop and adapted, the experience shows. Customers leave and do not come back.

A template gets a store online. Custom WooCommerce development gets you a store that handles your catalogue, your customers, and your operations without constant workarounds.

How we build

WooCommerce as a proper engineering project. Scoped, documented, and built to last.

Strategy before code

We map your catalogue, your checkout flow, your fulfilment logic, and your customer journey before any build begins. The result is a store that makes sense from day one.

Catalogue auditCheckout flow mappingPayment gateway selectionShipping zone strategyPerformance baseline

Custom functionality, not plugin sprawl

Where a plugin is the right tool, we use it. Where it is not, we build custom. Fewer dependencies means fewer points of failure.

Performance is part of the brief

Image optimisation, query caching, lightweight themes, and measured third-party scripts. Speed is not an afterthought.

B2C and B2B in one platform

Retail checkout for consumers. Trade login, account pricing, and bulk ordering for wholesale customers. One WooCommerce install handling both.

You own everything

No proprietary platforms, no lock-in, no monthly fees to a third-party builder. WooCommerce on WordPress means you own the codebase and the data.

What a typical build includes

Every project is different. These are the components we work with most.

Store strategy and technical audit

Catalogue structure, payment and shipping requirements, performance baseline, and third-party integrations mapped before build begins.

Theme and storefront build

Custom or heavily adapted theme. Designed for your brand, optimised for conversion, built for speed.

Payment gateway configuration

Stripe, PayPal, Afterpay, Zip, and Australian bank gateways. Multi-currency where needed.

Shipping and fulfilment logic

Flat rate, live rates, zone-based, table rate, click-and-collect, and third-party fulfilment integrations.

Custom product types and configurators

Variable products, bundles, subscriptions, memberships, product builders, and conditional pricing rules built to match your catalogue.

Integrations and automations

Accounting (Xero, MYOB), inventory, CRM, email marketing, and ERP sync. We connect the tools your business already uses.

Launch, training, and handover

Soft launch, team training, Loom walkthroughs, and a documented support period after go-live.

Project scope depends on catalogue complexity, integrations required, and whether you need B2B functionality alongside retail. We scope this together during the Digital Strategy Roadmap.

What working with us looks like

1
Discovery Call
2
Strategy Roadmap
3
Build and Integrate
4
Launch and Grow

Loom updates, not status meetings

Short video walkthroughs of progress as the build moves forward. Watch when it suits you. No recurring calls unless you want them.

Tested before it goes live

Staging environment, full checkout testing across payment gateways, mobile QA, and performance checks before anything touches production.

You approve every step

Design sign-off before build. Functionality sign-off before launch. Nothing goes live without your say-so.

Real results from real businesses

Case study image
Ecommerce / B2C and B2B

TRA Australia

Family-owned RV and caravan accessories distributor. WooCommerce rebuild with separate retail and trade pricing, custom shipping logic, and Xero integration. Both channels on one platform.

Case study image
B2B Wholesale / Ecommerce

ASP Components

Queensland agricultural parts distributor with thousands of SKUs across a complex catalogue. WooCommerce with full catalogue management, trade pricing tiers, and self-serve ordering for wholesale customers.

3,000+
SKUs managed across one catalogue
24/7
Self-serve ordering for trade customers
<2s
Target page load for all builds
100%
Ownership of your codebase and data

Common questions

Things that come up in almost every first conversation.

Can you work with our existing WooCommerce store or does it need to be rebuilt?
Both are possible. Sometimes a targeted rebuild is the right call. Sometimes we can extend and improve what is there. We do a technical audit first, then give you an honest recommendation on which path makes more sense for your situation.
How long does a WooCommerce build take?
A standard B2C store with custom theme and payment gateway configuration typically takes 6 to 10 weeks from the Digital Strategy Roadmap to launch. Projects with complex product types, integrations, or B2B functionality take longer. We scope timelines individually.
We already have a theme. Do we need a custom build?
Not always. If your current theme is solid and your issues are functional rather than structural, we can extend it. If the theme is the root cause of performance or flexibility problems, a rebuild is usually more efficient in the long run.
What payment gateways do you work with?
Stripe, PayPal, Afterpay, Zip, Tyro, and major Australian bank gateways. We recommend the right combination based on your average order value, customer demographics, and transaction fees. Multi-currency is available where needed.
What happens after the store launches?
We offer WordPress Care Plans that cover updates, security, performance monitoring, and support. Most ecommerce clients choose the Commerce tier, which includes priority support, WooCommerce-specific maintenance, and regular performance checks.

“Sometimes the greatest adventure is simply a conversation.”

A. Wolfe

Tell us what your store needs to do better.

Whether it is speed, a complex catalogue, payment options, or a wholesale portal alongside your retail store. Book a time to connect and we will talk through what is possible.

Book a Time to Connect
They built what our business actually needed, not a template with our logo on it. Our team knows how to use it, and we are not relying on a developer for every small change.
F
Founder
Online retail brand, Melbourne