Your customers call to check stock. Your staff key orders in by hand. Your online store can fix both.

We build B2B ordering portals connected to your ERP. Trade pricing, live stock, catalogue management for thousands of SKUs, and self-serve ordering that works around the clock.

This is what we hear from businesses like yours. Every week.

Our staff spend half the day taking orders by phone and email.

Every order gets keyed in by hand. Mistakes happen. Time disappears. Your team is doing admin instead of anything else.

4 to 6 hrs/day lost to manual order entry

Our website shows prices and stock our ERP knows are wrong.

Products go online at the wrong price. Stock runs out without the site knowing. Customers order things you cannot fulfil. Trust takes the hit.

Customers who cannot order after hours go elsewhere.

Trade customers order when it suits them: evenings, weekends, between jobs. If there is no self-serve option, some of those orders go to a competitor who has one.

We know we need to do this. We cannot afford to get it wrong.

Your current process works, just not well. You cannot risk disrupting orders or the ERP. You need someone who understands both sides before touching anything.

Most businesses in this situation have been meaning to fix it for years. The problem is not motivation. It is finding someone who understands the technology and the business well enough to do it without breaking what already works.

How we solve this

WooCommerce built as part of your business system. Not bolted on top of it.

Your ERP stays at the centre

Product data, pricing, stock levels, and orders sync automatically between your ERP and WooCommerce. Your ERP remains the source of truth.

MYOB AcumaticaMYOB AccountRightWiiseMicrosoft DynamicsXero

Self-serve ordering

Customers log in, see their pricing, check live stock, and place orders without calling your office.

Trade pricing and accounts

Wholesale tiers, dealer networks, volume discounts. Each customer sees their pricing when they log in.

Catalogues built for large, complex ranges

Thousands of SKUs with proper category structure, search, filtering, and compatibility lookups. Customers find what they need without calling anyone.

Built around how your business actually works

Custom product types, complex pricing structures, B2B and retail on the same platform, integration with existing systems. We use the right tools for the job. You own the result.

What this typically involves

Every project is different. These are the building blocks we work with most often.

Catalogue and business process audit

How products are structured, how orders flow, where friction lives.

Product catalogue setup

Categories, attributes, search filters, compatibility structures from your data.

Trade pricing configuration

Wholesale tiers, volume breaks, dealer pricing, account-specific rates.

Account-based access

Customer login, approval workflows, role-based visibility.

ERP sync

Real-time or scheduled sync of products, pricing, stock, orders. MYOB, Wiise, Dynamics, Xero.

Staff training and documentation

Team learns order management, product updates, day-to-day operations. Loom walkthroughs included.

Launch support

Soft launch, testing, support period after go-live.

Scope and sequencing depend on your catalogue size, ERP system, and how your business currently operates. We work this out together during the Digital Strategy Roadmap.

What working with us looks like

1
Discovery Call
2
Strategy Roadmap
3
Build and Integrate
4
Launch and Grow

Loom videos, not meetings

Short video walkthroughs of progress. Watch when it suits you. No calendar ping-pong.

Your ERP keeps running

We build alongside your existing systems. Nothing gets switched off. Nothing breaks.

Nothing live until you approve

Every step gets your sign-off. Staging environments, test orders, soft launches. You stay in control.

Real results from real businesses

Case study image
B2B Wholesale / Ecommerce

ASP Components

Queensland-based distributor of agricultural and green space parts. In business since 1999, thousands of SKUs across a complex catalogue. WooCommerce built for both trade customers and the public, with self-serve ordering and ERP sync.

Case study image
Ecommerce / Family-Owned

TRA Australia

Family-owned distributor of RV and caravan accessories. Separate wholesale and retail pricing on one WooCommerce store. Full rebuild of their online presence with automated inventory management.

24/7
Self-serve ordering enabled
3,000+
SKUs managed in one catalogue
~60%
Reduction in manual order handling
Real-time
ERP stock sync

Common questions

Things we get asked in almost every first conversation.

Will this disrupt our current ordering process?
No. We build the new system alongside your existing one. Your staff and customers keep using the current process until the new portal is ready, tested, and approved. We do a soft launch with a small group of customers first.
How long does this take?
A typical B2B portal with ERP integration takes 8 to 16 weeks from the Digital Strategy Roadmap to launch. Timelines depend on your catalogue size, ERP system, and how complex the pricing and account structures are.
Do we need to change our ERP?
No. We integrate with your existing ERP. We work with MYOB Acumatica, MYOB AccountRight, Wiise, Microsoft Dynamics, and Xero. If you are using something else, talk to us and we will assess the options.
What if our product catalogue is large or complicated?
Large catalogues are our speciality. We work with businesses that have thousands of SKUs, complex category structures, compatibility requirements, and brand hierarchies. The audit phase maps all of this before we build.
What happens after launch?
We offer ongoing WordPress Care Plans that cover updates, security, performance monitoring, and support. Most B2B clients choose the Commerce tier, which includes priority support and regular check-ins.

“Sometimes the greatest adventure is simply a conversation.”

A. Wolfe

Tell us how orders come in today. We will tell you what is possible.

Whether you are dealing with manual ordering, ERP disconnect, or trade customers who cannot order online. Book a time to connect and we will talk through your setup.

They understood our business before they touched the technology. That is what made the difference.
O
Operations Manager
Industrial parts distributor, Brisbane