You have revenue, customers, and a business that works. Going online should not break any of that.

We help established Australian businesses move online without disrupting what already works. Strategy, platform, catalogue, payments, shipping, and training. Built around how you actually sell.

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We hear this from businesses moving online all the time.

We are worried about competing with our own sales team.

Channel conflict is the number one fear. When your online store undercuts your reps, or makes customers feel they no longer need them, something breaks. The store has to be built with this in mind from the start.

#1 fear for offline businesses going online

We paid an agency to build something. It does not work for our business.

Wrong platform. Wrong structure. Wrong approach. Happens more than it should when the agency builds before they understand how you actually sell.

Our catalogue is complicated and we do not know how to structure it online.

Variants, bundles, sizing, compatibility. Products that make sense in your warehouse do not automatically translate to a clean online catalogue without planning.

Australian payments, freight, and tax feel like a minefield.

ABN verification, Afterpay, Zip, freight zones, EOFY timing. There are decisions here that directly affect margins. A wrong call early on costs more than just money.

Moving your business online is genuinely complicated. But it does not have to be disruptive. The right partner maps the whole thing before anyone writes a line of code.

How we move you online without breaking what works

WooCommerce built around your products, your customers, and how you actually sell. Not a generic template bolted onto your catalogue.

Strategy before software

The first question is not which platform. It is how to sell online without disrupting your existing channels, pricing, or customer relationships. The answers shape every decision that follows.

WooCommerceShopifyPlatform selectionDigital Strategy Roadmap

Catalogue built for real shoppers

Product structure, search, filters, and navigation designed so customers can find what they need. ASP Components went from a gated PDF catalogue to a public self-serve store with thousands of SKUs.

Payments and checkout for the Australian market

Stripe, PayPal, Afterpay, Zip, ABN verification, invoicing. The payment options your customers expect, configured to reduce abandonment at checkout.

Shipping rules that reflect your actual costs

Flat rate, weight-based, zone-based, click-and-collect. Configured to match how you fulfil orders, not just the platform defaults.

Training so your team can run it

Loom walkthroughs of every key workflow. Adding products, processing orders, updating stock, reading reports. Your team can manage the store without depending on us for day-to-day tasks.

What this typically involves

Every business is different. These are the building blocks we work with most often.

Business and sales process review

How you currently sell, who buys from you, what your catalogue looks like, and what going online is meant to achieve.

Channel conflict planning

How the online store fits alongside your existing sales reps, trade accounts, and pricing structure. Addressed before anything is built.

Platform selection

Honest comparison based on your needs. We recommend what is right for your business, not what is easiest for us to build.

Product catalogue setup

Categories, attributes, variants, images, and descriptions. Structured so customers can find things and Google can index them.

Payments, checkout, and shipping

Payment gateway setup, Australian tax configuration, shipping zones, freight rules, and click-and-collect if relevant.

Staff training and documentation

Loom walkthroughs covering order management, product updates, stock control, and reporting. Your team leaves confident.

Launch and early support

Soft launch, test orders, pre-launch checklist, and a support window after go-live.

Scope depends on catalogue size, product complexity, and how much existing content you have ready. We map this out together during the Digital Strategy Roadmap before any build begins.

What working with us looks like

1
Discovery Call
2
Strategy Roadmap
3
Build and Integrate
4
Launch and Grow

Loom videos, not meetings

Short video walkthroughs at every milestone. Watch when it suits you. No scheduled calls required just to see progress.

Roadmap before build

You get a full Digital Strategy Roadmap before a single line of code. No surprises. You know exactly what is being built and why.

Nothing live until you approve

Staging site, test orders, pre-launch review. You sign off on everything before your store opens.

Real results from real businesses

Case study image
eCommerce / Consumer

TRA Australia

Full online presence rebuild for a family-owned business. Consumer and wholesale store, product catalogue, and brand redesign.

Case study image
eCommerce / B2B

ASP Components

Agricultural parts supplier. WooCommerce store with self-serve ordering and a catalogue of thousands of SKUs.

Day 1
Online sales from first week
100%
Of teams trained to self-manage
8 to 12
Weeks from roadmap to launch
0
Platform regrets reported

Common questions

Things first-time sellers ask us in almost every first conversation.

How do we know which platform is right for us?
That is one of the first things we work out together. In most cases, WooCommerce suits Australian businesses that want flexibility, ownership, and long-term control. Shopify suits businesses that want simplicity and do not mind a monthly fee. We will give you a straight recommendation based on your catalogue, volume, and how your team operates.
How long does it take to go live?
A typical first store takes 8 to 12 weeks from the Digital Strategy Roadmap to launch. Catalogue size and content readiness are the biggest variables. Businesses with products and images ready to go move faster.
Do we need to have all our products ready before we start?
Not necessarily. We help you think through the catalogue structure first, then load products in stages. Starting with a focused range and expanding over time is often better than trying to get everything live at once.
What if we are not technically confident?
Most of our clients are not. That is why training is built into every project. We produce Loom walkthroughs of every key workflow so you and your team can manage the store confidently without depending on us for day-to-day tasks.
What ongoing support is available after launch?
We offer WordPress Care Plans covering updates, security, performance monitoring, and support. Most first-time stores start on the Standard or Growth tier depending on the level of ongoing help they want.

“Sometimes the greatest adventure is simply a conversation.”

A. Wolfe

The first step is understanding what going online should actually achieve for your business.

Whether you have a catalogue ready or just a clear picture of who you sell to. Book a time to connect and we will talk through what makes sense.

Book a Time to Connect
We had been putting it off for years because we did not want to break what was already working. They understood that immediately.
G
General Manager
Industrial Wholesale, Melbourne