Smashed Avo Web Design Blog

Expert tips, how-to guides, and the latest news to help you make informed decisions.

eCommerce Smashed Avo
Featured ecommerce

Should You Offer Free Shipping? A Guide for WooCommerce and Shopify

A practical breakdown of free shipping strategies for ecommerce stores, including threshold calculations, zone-based approaches, and how to test what works.

8 min read
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Digital Strategy Smashed Avo
digital-strategy

Project Management Tip: Never Trust Your Memory, It Lies to You

If there is one universal truth in project management, it is this, your memory is a filthy liar. It will promise you that you will remember that one client...

2 min read
Web Design Smashed Avo
web-design

WordPress Security For Teams Who Actually Need To Get Work Done

This video is hilarious. It's also an uncomfortably accurate representation of the people we work with every day. Your marketing coordinator who writes...

5 min read
Web Design Smashed Avo
web-design

What We Did After Reading About 111,354 Hacked WordPress Sites

Thomas Raef's analysis was a wake-up call: every single compromised site had security plugins installed. The attackers didn't break down doors - they walked...

4 min read
eCommerce Smashed Avo
ecommerce

Your Customers Will Shop Through AI Agents. Here's How to Prepare.

PayPal, Visa, and Mastercard have each launched payment systems for AI shopping agents. These aren't pilot programs. They're rolling out in 2025 and 2026....

6 min read
Digital Strategy Smashed Avo
digital-strategy

A Practical Guide to Marketing in Australia

For US and Canadian marketers entering a market that looks familiar but works differently A few weeks ago, my former colleague Phil from Sid Lee Montreal...

10 min read
Web Design Smashed Avo
web-design

Website Ipsum English UK (Australia) Localisation

A better version of Lorem Ipsum. A huge thank you to Kyle Van Dusen for his outstanding work as head of the world's biggest web community and for creating...

2 min read
eCommerce Smashed Avo
ecommerce

Smashed Avo eCommerce Insights Report: What the Data Actually Shows

Running a WooCommerce store means making decisions every day - about pricing, shipping, payment gateways, when to run promotions, how to reduce cart...

2 min read
eCommerce Smashed Avo
ecommerce

Auto-Generate WooCommerce Product Descriptions with AI: Complete Guide

Quick Summary With Australian ecommerce sales reaching $69 billion in 2024 (a 12% year-over-year increase), online store owners are under more pressure than...

13 min read
Web Design Smashed Avo
web-design

WordPress Form Plugins vs CRM Native Forms

WordPress Form Plugins vs CRM Native Forms The choice between using WordPress form plugins that push data into CRMs versus using a CRM's native forms comes...

3 min read
Web Design Smashed Avo
web-design

Future Proofing Your Business With a Custom WordPress Website

Discover how a tailored website solution can become a powerful asset for your growing company.

6 min read
eCommerce Smashed Avo
ecommerce

A Practical Guide to High Converting Aussie E Commerce

Learn the key steps to create a successful online shop tailored specifically for Australian customers.

9 min read
SEO Smashed Avo
seo

A Straightforward Guide to SEO for Aussie Businesses

Discover practical steps to improve your website's performance on search engines and connect with more local customers.

8 min read
Web Design Smashed Avo
web-design

Your Guide to Planning a High Performance Business Website

Follow this essential guide to define your business goals, choose the best platform, and create a site that drives growth.

6 min read
Digital Strategy Smashed Avo
digital-strategy

Copywriting Framework Cheat Sheet to Beat Writer's Block

I meet a lot of businesses that struggle with their copy. Everyone's eyes light up when I share some frameworks. Here are my favourites: What you'll find...

14 min read
Web Design Smashed Avo
web-design

WordPress Font Optimisation: A Complete Guide

Learn how to self-host Google Fonts in WordPress for better performance. This guide covers font optimisation techniques that can reduce file sizes by up to 90%.

6 min read
Web Design Smashed Avo
web-design

Hero Banner Design: Expert Tips and Best Practices for Web Designers

Expert tips and best practices for designing hero banners that capture attention, communicate your message clearly, and drive visitors to take action.

4 min read
Web Design Smashed Avo
web-design

Stop Losing Website Visitors in 5 Seconds: The Formula That Converts

Visitors bounce in seconds if your hero banner misses the mark. Learn the proven formula for hero banners that grab attention and convert more visitors.

5 min read
Web Design Smashed Avo
web-design

5 Apple Web Design Principles That Can Transform Your Business Website

Apply Apple’s proven design strategies to your business website. Discover five key principles that create more engaging, effective, and trustworthy sites.

5 min read
Web Design Smashed Avo
web-design

The Complete Guide to Using StoryBrand Framework for Web Design

The StoryBrand framework by Donald Miller puts your customer at the centre of their story. Apply it to web design for clearer, more effective messaging.

9 min read
Web Design Smashed Avo
web-design

“Building Websites That Work as Hard as You Do”

“Discover the Smashed Avo approach to building websites that drive sales, not just look good. Learn how we integrate systems and strategy for results.”

8 min read
SEO Smashed Avo
seo

Key SEO Definitions Guide

A guide to essential SEO definitions and terminology. Learn the key terms that drive search engine optimisation, from beginner basics to advanced strategy.

9 min read
Web Design Smashed Avo
web-design

How to Clear Browser Cookies to Resolve Website Issues

Clearing browser cookies can fix many website issues. Step-by-step instructions for Chrome, Firefox, Edge, and Safari on both desktop and mobile.

5 min read
SEO Smashed Avo
seo

How to Verify WordPress in Google Search Console via HTML Upload

Verifying your WordPress site in Google Search Console is essential for tracking performance. Follow this simple guide to verify via HTML file upload.

3 min read
eCommerce Smashed Avo
ecommerce

Perfect Product Page SEO: Tips to Boost Conversions and Traffic

Optimising product pages for SEO is crucial for ecommerce growth. Discover essential tips to boost traffic, improve visibility, and increase conversions.

6 min read
Web Design Smashed Avo
web-design

5 Stage Web Design Workflow: How to Best Work with Your Agency

A clear web design workflow is key to great results. Discover Smashed Avo’s 5-stage process and get tips for working effectively with your web design agency.

3 min read
Web Design Smashed Avo
web-design

How to Add an Administrator to Your WordPress Website

Step-by-step guide to adding administrators and users to your WordPress site, including an overview of user roles and WooCommerce-specific permissions.

4 min read
Digital Strategy Smashed Avo
digital-strategy

Mastering the Art of Responding to Customer Reviews

Customer reviews influence buying decisions. Learn how to craft timely responses to positive, negative, and neutral reviews to strengthen your brand.

3 min read
Web Design Smashed Avo
web-design

How Important is Responsive Website Design?

Discover why responsive website design is essential for modern businesses. Learn how it improves UX, boosts SEO rankings, and increases conversions.

6 min read
Web Design Smashed Avo
web-design

The Importance of HTML, CSS, and PHP in WordPress Development

Understand how HTML, CSS, and PHP work together in WordPress development to create functional, styled, and dynamic websites.

6 min read